If I was to hold a vote, I'm sure about 99.9% of my school would never have watched BBC Parliament. Or had been to watch a Shakespeare play.
But why not?
BBC Parliament deals with some pretty major issues such as the running of the entire country, and Shakespeare's plays are a bit like a modern action thriller, with blood, guts, murders and magic galore. Surely these should be popular items.
The main issue is the presentation.
We would probably all, if given a ten second choice with no information about price ingredients etc, choose a bright vibrant Easter egg with cartoons and free gifts, than a rather plain, simple egg wrapped in brown paper.
It is eggsactly (see what i did there?) the same with Climate Change. Our generation, and many adults would rather watch a glossy blockbuster movie about Climate Change than read a 50 page report on the effects. Tackling Climate Change needs to be innovative, needs to be exciting and new. However important and interesting your information may be, or however persuading an article it is, there is no use in it if nobody is going to read it in the first place.
When on the Amsterdam trip, I spoke to a member of Defra about newspaper coverage. The woman said that if you asked everyone on the Defra press team what paper they would rather see an article published in, they would all say the Sun. This is because it is read by a large audience, the major proportion of which have not "converted" to green living. It present s articles in an easy to understand, exciting way with headlines that grab the audience.
Whenever we publish work on climate change, this is something to bear in mind.
The best pieces are those which immediately look exciting or interesting, and those which hit the biggest number of the "unconverted", and in a way which is new and innovative.
Posted
Apr 01 2008, 07:08 PM
by
Mad as a Hatter